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BirtingRaðanlegtTitillRaðanlegtHöfundur(ar)
29.8.2013Aligning targeted marketing with academic program development goals – case study of MPM program Kristín Stefanía Þórarinsdóttir 1978
3.9.2012Analyzing Markets and Designing an Export Strategy for Atlantic Leather to Enter the Mexican Market Serralde Monreal, José Omar 1982
5.6.2014Applying Reconstructuralist Models in the IaaS Market : A case study of GreenQloud Nicola Storgaard 1984
3.9.2013Branding of electricity in B2B markets Rolanda Simenaite 1986
27.8.2015Corporate Social Responsibility as an Indicator for Employer Attractiveness. A Cross-Cultural Study. Nils Schweers 1988
31.1.2013Cultural Awareness in the Icelandic Tourism Industry: An exploration of cultural awareness and workplace diversity management in an expanding industry Birna Sif Kristínardóttir 1986
3.9.2013Customer Acquisition: Variables affecting exchange relationship initiation at a Danish bank Snorri Danielsen 1983
5.6.2014Effect of Social Media Marketing on Traditional Marketing Campaigns in Young Icelandic Companies Anna Guðbjörg Cowden 1989
26.8.2015Effects of Content on Facebook Post Popularity: The Case of Icelandair Herborg Sörensen 1988
27.8.2015Electronic Cigarettes: Market Entry in Iceland? Hinrik Hinriksson 1990
27.8.2015How can Tibco Spotfire enhance Icelandair's Twitter Marketing? Ármann Gunnlaugsson 1991
27.8.2015Icelandair Social Media Communication: Develop Appropriate Digital Strategy on Facebook Sandra Espersen 1986
27.8.2015Icelandic Companies Doing Business in China; Cultural Differences and Intercultural Communication Inga Dís Júlíusdóttir 1989
27.8.2015Icelandic salted cod in Madrid - Brand audit Kristinn Björnsson 1982
5.6.2014Improving Consumer-Retailer Relationships Through Digital Retail: How in-store technologies can affect the Icelandic grocery industry Liam Kristinsson 1988
27.8.2015Influential Factors of Donation Interest: The Significance of Risk Perception and the Role of Cosmopolitanism Lilja Ósk Diðriksdóttir 1989
31.1.2013Internationalization of software for the health care sector; the study case of Snarpur Rósa Margrét Hjálmarsdóttir 1967
26.8.2015Key success factors for innovative business models Marta Káradóttir 1987
27.8.2015Standardizing and Adapting the Marketing Mix for Cintamani in China Christine Di Zheng 1982
26.8.2015Supply Chain Collaboration Guy Rodrigue Ghomsi 1982
26.9.2013The Application of the Behavioral Perspective Model and Market Segmentation through an E-mail Marketing Experiment Hinrik Hinriksson 1990
23.1.2012The Internationalization of Boot Camp Sveinbjörg Rut Pétursdóttir
31.1.2013What International Market Entry Strategy Should Kerecis Follow to Enter Into the Indian Chronic Diabetic Wound Market? Kristjana Welch 1972