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Titill: 
  • Titill er á ensku It's a brand new world: Develop a strong personal brand
Námsstig: 
  • Bakkalár
Leiðbeinandi: 
Útdráttur: 
  • Útdráttur er á ensku

    Personal branding is the process that takes an individual’s skills, unique characteristics and personality and puts them together them into a strong identity. This identity provides the individual with the opportunity to be lifted above the sea of anonymous faces. The purpose of this thesis is to identify what it takes to develop a strong personal brand, and to identify the possible advantages that a strong personal brand might provide. The aim is also to find out whether individuals can take advantage of the various marketing instruments that are used for branding a product or service.
    The research was done using qualitative research methods that included conducting interviews to obtain a deeper insight into the subject and into the participants’ experiences of having a strong personal brand. Five individuals who were considered to have strong personal brands agreed to participate. They had in common the fact that they had communicated their brands in a public way using social media. The research questions were as follows:
    -What does it take to develop a strong personal brand?
    -What are the advantages associated with a strong personal brand?
    The results indicated that the strategies and instruments needed to develop and build a strong personal brand are aligned with those used by marketers to develop a strong business brand. The main findings from the interviews did not contradict what the literature indicated. Individuals with strong personal brands have in common a passion for their professions. They are aware of the consistency and relevance needed in order for a personal brand to develop and remain strong. The opportunities acquired by an individual through having a strong personal brand are believed to be increased awareness and opportunities within their profession, being a role model, and an expanded network. The results of this research indicated that having a strong personal brand can offer people various opportunities.

Samþykkt: 
  • 29.4.2016
URI: 
  • http://hdl.handle.net/1946/24037


Skrár
Skráarnafn Stærð AðgangurLýsingSkráartegund 
It's a brand new world - Ingibjörg Elín Gísladóttir.pdf1.13 MBOpinnHeildartextiPDFSkoða/Opna