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Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/27488

Titill: 
  • The new age of marketing. Creating successful campaigns using social media
Námsstig: 
  • Bakkalár
Leiðbeinandi: 
Útdráttur: 
  • Útdráttur er á ensku

    Marketing on social media has increased immensely over the past decade with the introduction of social media and the Web 2.0. New ways in creating campaigns suited for social media are constantly being thought of and companies are quick to adapt using new popular media. But how are they choosing a medium for the campaigns? What factors are taking into consideration when creating the content for the desired medium?
    This researcher´s goal was to answer the question of how successful campaigns that used social media as their main platform decided on the medium suitable for the campaign and on what factors the decision was based on. A qualitative method was used when constructing this research and data collected through four interviews with individuals related to the companies’ marketing campaigns.
    The research’s results indicate that when marketing on social media, companies need to decide who the consumers are, what content is fit for those consumers, what medium is most affective to reach the target market based on data, be quick to change the campaign’s content if needed and listen to feedback from customers. Social media is a relatively new medium in relations to marketing and therefore this thesis is thought to be useful for companies when deciding what social medium is suited for their campaigns.

Samþykkt: 
  • 11.5.2017
URI: 
  • http://hdl.handle.net/1946/27488


Skrár
Skráarnafn Stærð AðgangurLýsingSkráartegund 
BS ritgerð Hera Sólveig.pdf3.43 MBOpinnHeildartextiPDFSkoða/Opna
yfirlýsing.pdf356.4 kBLokaðurYfirlýsingPDF