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ThesisBifröst University>Viðskiptadeild>Lokaverkefni í viðskiptadeild (BS)>

Please use this identifier to cite or link to this item: http://hdl.handle.net/1946/7607

Title

Men who love women : behaviour of men towards women in virtual reality : case of Eve Online

Published
December 2010
Abstract
is

The purpose of this thesis is to research how the genders behave towards each other in virtual reality. The research is conducted within the game of Eve Online. This research is important because of the fast growing use of virtual reality as a form of communication in business. The research builds up on observation, behavioral experiments and interviews along with journal articles, reports from other studies on various subjects related, books and electronic sources. The conclusions showed that there is evidence of gender discrimination in the game. Females are favored over males by the players and used as marketing tools by the corporations. Females are subjected to both harassment and sexual harassment by male players. Evidence shows that how players communicate in the game does have effect on how females are treated. The use of voice chat does increase the likely hood of both harassment and sexual harassment.

Comments
is

Ritgerðin er lokuð til 2012

Issued Date
24/02/2011


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