ÍslenskaenEnglish

Aðilar að Skemmunni

Leit eftir:


LokaverkefniHáskólinn í Reykjavík>Viðskiptadeild>Meistaraprófsritgerðir>

Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/10645

Titill
en

Consumer Ethnocentrism in Product Evaluation: The case of Iceland

Útgáfa
Desember 2011
Útdráttur
en

There has been very little discussion in Iceland whether consumers are more favorable towards domestic made products, rather than imported. The concept Country of Origin (COO) has been studied widely for years in other countries. From the literature review, it was apparent that COO, Country´s image and ethnocentrism does influence consumers evaluation of products and it varies between low and high involvement products. This study aims to explore if there is a significant effectt of consumer ethnocentrism in product evalation in Iceland.

Athugasemdir

Alþjóðaviðskipti

Birting
19.1.2012


Skrár
NafnRaðanlegtStærðRaðanlegtAðgangurRaðanlegtLýsingRaðanlegtSkráartegund
MIB0112_Thesis_Sno... .pdf1,2MBLokaður Heildartexti PDF