is Íslenska en English

Lokaverkefni (Meistara)

Háskólinn í Reykjavík > Samfélagssvið / School of Social Sciences > MSc Viðskiptadeild (og Klínísk sálfræði -2019) / Department of Business Administration >

Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/10685

Titill: 
  • Titill er á ensku Marketing research for a Teppanyaki restaurant in Iceland.
Námsstig: 
  • Meistara
Útdráttur: 
  • Útdráttur er á ensku

    The focus of this thesis was to determine whether there was a potential market for a new business idea, about establishing a foreign model of a restaurant in Iceland. The model in question was the Japanese originated restaurant Teppanyaki. This restaurant form is quite well known in several countries, but has not yet been operated in Iceland and therefore its target group was unknown. To investigate the market potentiality, aspects from consumer behavior and target marketing were utilized. A market research was constructed through a questionnaire. In addition in depth interviews with experienced people in the Teppanyaki field abroad were conducted to gain a clearer vision on the subject. The results indicated a favorable market possibility for this type of a restaurant in Iceland. People of both genders in the ages between 30 and 59 years had the strongest response to be identified as Teppanyaki’s main target group.

Samþykkt: 
  • 23.1.2012
URI: 
  • http://hdl.handle.net/1946/10685


Skrár
Skráarnafn Stærð AðgangurLýsingSkráartegund 
Telma.B.Arnadottir.260686-3059.loka.pdf8.84 MBLokaður til...31.01.2041HeildartextiPDF
Telma.B.Arnadottir.260686-3059.loka.pdf8.84 MBLokaðurPDF