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Titill
en

Screening of market needs for CHILL-ON technologies; SWOT analysis by CHILL-ON partners and surveys among stakeholders

Útgáfa
Desember 2010
Útdráttur
en

The view of CHILL-ON partners and stakeholders on the potentialities of the CHILL-ON technologies to enhance quality, safety and traceability in food supply chains is summarized herein. The aim was to identify the usability of the developments, which were made in the project, and to further establish their potential value additions and feasibility to meet the needs of end users of the project outputs.
Analysis of CHILL-ON partners’ views, regarding internal strength and weaknesses of the scientific achievements and technological developments and external opportunities and threats, is an input to the „CHILL-ON Business Strategy”. Focus group activities, interviews with stakeholders and surveys performed during the last two years of the project have been summarized to obtain a vision for commercialization of the CHILL-ON project’s traceability and monitoring tools, the optimized and/or best practice chilling protocols and novel packaging concept.Furthermore, implementation and validation of the CHILL-ON technologies in field trials in the last year of the project have demonstrated the functionality and benefits of the CHILL-ON project’s technologies and identified where further research is needed.
The main conclusions on the need of the food supply chain, stakeholders and retailers have been summarized and recommendations have been put forward on activities after the project’s successful completion. These include feasible marketing approaches and further research and training activities for potential users of the knowledge produced within the project.
This report summarizes activities of the ASCS (Applied Supply Chain Systems) research group at UoI in the CHILL-ON project in WP 6 - Dissemination and training, on “screening of usability and needs”. The outcome is a basis for the development of the „Business Strategy” based on the project’s results (Annex to Deliverable D6.10). Funding from the European Commission (FP6-016333-2) and input from the project’s partners and the various stakeholders is greatly acknowledged.

Samþykkt
3.4.2013


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