ÍslenskaenEnglish

Aðilar að Skemmunni

Leit eftir:


LokaverkefniHáskólinn í Reykjavík>Viðskiptadeild>MSc í viðskiptafræði / klínískri sálfræði>

Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/18664

Titill
en

Applying Reconstructuralist Models in the IaaS Market : A case study of GreenQloud

Skilað
Maí 2014
Útdráttur
en

This thesis is a case study on a green cloud IaaS provider, which is competing in an increasingly competitive environment. Blue ocean strategy, which is also termed reconstructuralist strategy, and the five forces model, are explored and applied to three separate groups of customers, to go beyond accepted market boundaries, in the search for uncontested market space. Further efforts to locate a strategy within the accepted market boundaries concentrates around a unique value driver, which the case company possesses, with their green model. The research includes the identification of the competitive factors in the cloud IaaS market, as well as survey data identifying the importance of the factors, which are competed on in the market. The aim of this research is to find uncontested market space for the case company, as well as researching the need for a further improvement of their green value.

Samþykkt
5.6.2014


Skrár
NafnRaðanlegtStærðRaðanlegtAðgangurRaðanlegtLýsingRaðanlegtSkráartegund
MIB0614_Thesis_Nic... .pdf.pdf861KBLæst til  1.1.2019 Heildartexti PDF