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Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/19850

Titill: 
  • Titill er á ensku Miami a gateway to Latin America: Entry mode to Latin America via South-Florida
Námsstig: 
  • Meistara
Leiðbeinandi: 
Útdráttur: 
  • Útdráttur er á ensku

    The world has changed fast in the past few decades and has become more globalized than ever before. Setting up business in a foreign country is no longer as difficult for small companies as it used to be, since foreign markets have become more accessible than before. This thesis explores three main paradigms when it comes to entry mode decisions: Transaction Cost Theory (TCT), The Research Based-View and Institutional Theory, as well as a few other options. It is important for companies to be careful when they choose their entry mode strategy as this can determine whether the company will indeed be successful abroad or go under. This research takes a close look at Florida as an entry point to Latin American markets to see if South Florida, with its strong ties to Latin America, could be used as a hub for an Icelandic company to cater to Latin American customers. ATMO Icelandic music servicing company was used as a case study to explore whether this was indeed a feasible option. The Company ATMO is now in the process of entering a few European markets and has also set its goal on entering Latin America in near future via Miami, Florida.
    A phenomenology research method was applied in order to take a close look at an Icelandic startup about to enter foreign markets. Semi-structured interviews were taken with three key managers of this company to obtain an inside view of what the company is all about and what obstacles and strategy lay ahead when it came to entering foreign markets.
    The findings were that the managers saw the Icelandic market as more of a test market than something you could make a huge profit from (in this line of business). If the company wants to grow and create more revenue it is vital to enter larger markets abroad according to the interviewees. As for the difference between entering either European markets, American or Latin American markets, the interviewees felt that entering European markets was easier because they are closer to Iceland in culture, time and distance.
    This research is important in the field of entry mode since many companies are in the process of entering a foreign market via a different market as a first stage. This research contributes to entry mode strategies, especially in the field of research that examines entry modes via third territory. The thesis provides a good introduction to the main entry mode theories and presents an Icelandic company which is about to try its luck abroad. The thesis has special angle on entry mode to Latin America via Florida, especially focusing on South Florida/Miami. Miami is the unofficial capital of Latin America and therefore makes a very interesting case for companies contemplating ways to enter Latin American markets.

Athugasemdir: 
  • Viðskiptafræðideild hefur samþykkt lokaðan aðgang að þessari ritgerð í fimm ár.
Samþykkt: 
  • 30.9.2014
URI: 
  • http://hdl.handle.net/1946/19850


Skrár
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