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Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/5159

Titill

"Shanzhai" as an innovation in a competitive market environment

Útdráttur

The purpose of this paper is to put forward the hypothesis that the transformation of innovation from the imitation and integration of industry chain, in order to achieve the low-cost competitive strategy, which has been initiated by Chinese Shanzhai manufacturers. In addition, this thesis analyzes the innovation in the Shanzhai Culture. The question – “What is the innovation of Shanzhai?” is followed by the Shanzhai industry and Shanzhai culture sections. The findings offer an insight into the competitive strengths of Shanzhai manufacturers in market and some valuable observations of Shanzhai phenomenon.

Samþykkt
11.5.2010


Skrár
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