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20.10.2020The impact of e-commerce on sustainable fish consumption : environmental sustainability as a quality cueRakel Gyða Pálsdóttir 1989-
20.10.2020Customer journey preferences during the COVID-19 pandemic : the case of IcelandairSvanhildur Erla Traustadóttir 1995-
6.2.2020Using social proof techniques and attributes of social media influencers to promote fresh fish productsGabríela Rún Sigurðardóttir 1994-
14.1.2020Complaints and recovery strategies : how to maintain a customer relationship and recommendation? The Case of IcelandairHulda Karen Guðmundsdóttir 1983-
23.1.2019Mobile banking in Iceland the behaviour and views of managers and consumersLaufey Fríða Guðmundsdóttir 1984-
21.1.2019Resistance to online banking : examination of resistanceElvar Örn Hrafnsson 1986-
17.1.2019Using social proof techniques in a brick and mortar grocery retailer to promote healthy, fresh fish productsJoseph Karlton Gallogly 1993-
17.1.2019Engagement behavior on Facebook and the relationship between managers and consumers: the case of IcelandairArna Dögg Sigfúsdóttir 1991-
10.8.2017Instagram marketing : a study about the effect of visual content on customer engagement in the airline industryWilhelm Öhman 1989-
10.8.2017Consumer complaint behaviour on Facebook and Twitter brand pagesMaría Rosario Blöndal 1988-
9.8.2017Fish consumption and attitudes towards fish among Icelanders and tourists : application of the theory of planned behaviourKaren Gréta Minney Pétursdóttir 1993-
25.1.2017Customer engagement on Instagram brand pages in the make-up cosmetics industryAnnika Vignisdóttir 1988-
7.7.2016Online customer engagement on Twitter : the case of IcelandairHelena Gunnars Marteinsdóttir 1988-
7.7.2016Effects of content on Google ad success : the case of IcelandairOlivier, Nicolas Pierre Hippolyte Emile, 1993-
6.7.2016Factors affecting attitudes and behavioral intentions towards in-app mobile advertisements: A cross-cultural comparison between India and the United KingdomAtli Geir Hallgrímsson 1989-
6.7.2016Service quality, national differences, and shopping behaviour at airport commercial area : the case of Keflavik International AirportBryndís Marteinsdóttir 1981-
22.6.2016The value of data gathering through gamification by a mobile applicationAlexía Imsland 1992-; Sigurgeir Már Sigurðsson 1982-
1.3.2016Means to an End: Marketing Research on Icelandic Cosmeceutical Brands and Consumers' Motivations for PurchaseStefanía Hrönn Guðrúnardóttir 1988-
31.8.2015Efnismarkaðssetning hjá íslenskum fyrirtækjumJón Ragnar Jónsson 1991-
27.8.2015Influential Factors of Donation Interest: The Significance of Risk Perception and the Role of CosmopolitanismLilja Ósk Diðriksdóttir 1989-
27.8.2015How can Tibco Spotfire enhance Icelandair's Twitter Marketing?Ármann Gunnlaugsson 1991-
27.8.2015Icelandair Social Media Communication: Develop Appropriate Digital Strategy on FacebookSandra Espersen 1986-
27.8.2015Standardizing and Adapting the Marketing Mix for Cintamani in ChinaChristine Di Zheng 1982-
26.8.2015Effects of Content on Facebook Post Popularity: The Case of IcelandairHerborg Sörensen 1988-
3.9.2014Meistaranám í markaðsfræði við Háskólann í Reykjavík. VörumerkjarýniKristjana Kristjánsdóttir 1990-; Bryndís Marteinsdóttir 1981-