7.7.2016 | Advertising success on Facebook : in collaboration with Home24 company | Monika Jakstaite 1989- |
5.6.2014 | Applying reconstructuralist models in the IaaS market : a case study of GreenQloud | Nicola Storgaard 1984- |
14.1.2020 | Complaints and recovery strategies : how to maintain a customer relationship and recommendation? The Case of Icelandair | Hulda Karen Guðmundsdóttir 1983- |
10.8.2017 | Consumer complaint behaviour on Facebook and Twitter brand pages | María Rosario Blöndal 1988- |
25.1.2017 | Customer engagement on Instagram brand pages in the make-up cosmetics industry | Annika Vignisdóttir 1988- |
20.10.2020 | Customer journey preferences during the COVID-19 pandemic : the case of Icelandair | Svanhildur Erla Traustadóttir 1995- |
26.8.2015 | Effects of content on Facebook post popularity : the case of Icelandair | Herborg Sörensen 1988- |
7.7.2016 | Effects of content on Google ad success : the case of Icelandair | Olivier, Nicolas Pierre Hippolyte Emile, 1993- |
17.1.2019 | Engagement behavior on Facebook and the relationship between managers and consumers: the case of Icelandair | Arna Dögg Sigfúsdóttir 1991- |
14.2.2022 | Exploring airlines and travel trade bilateral contingencies : the managers and travel trade views | Anne-Marie Tremblay-Quenneville 1980- |
5.6.2014 | Exploring social media use of B2B companies in the Icelandic fisheries industry | Ingvi Þór Georgsson 1990- |
6.7.2016 | Factors affecting attitudes and behavioral intentions towards in-app mobile advertisements: A cross-cultural comparison between India and the United Kingdom | Atli Geir Hallgrímsson 1989- |
20.10.2022 | Factors influencing purchasing decisions of baby care products in the Icelandic market | Alexandra Nicole Franková 1994- |
9.8.2017 | Fish consumption and attitudes towards fish among Icelanders and tourists : application of the theory of planned behaviour | Karen Gréta Minney Pétursdóttir 1993- |
14.6.2018 | How can car dealerships use targeted advertising to reach customers more efficiently? : the case of the car dealership Askja | Íris Hildur Birgisdóttir 1990- |
27.8.2015 | How can Tibco Spotfire enhance Icelandair's Twitter marketing? | Ármann Gunnlaugsson 1991- |
20.10.2020 | The impact of e-commerce on sustainable fish consumption : environmental sustainability as a quality cue | Rakel Gyða Pálsdóttir 1989- |
27.8.2015 | Influential factors of donation interest : the significance of risk perception and the role of cosmopolitanism | Lilja Ósk Diðriksdóttir 1989- |
10.8.2017 | Instagram marketing : a study about the effect of visual content on customer engagement in the airline industry | Wilhelm Öhman 1989- |
23.1.2019 | Mobile banking in Iceland the behaviour and views of managers and consumers | Laufey Fríða Guðmundsdóttir 1984- |
30.1.2014 | Network effects on the internationalization process of Icelandic Software Firms | Tryggvi Jónsson 1978- |
7.7.2016 | Online customer engagement on Twitter : the case of Icelandair | Helena Gunnars Marteinsdóttir 1988- |
6.7.2016 | Service quality, national differences, and shopping behaviour at airport commercial area : the case of Keflavik International Airport | Bryndís Marteinsdóttir 1981- |
27.8.2015 | Standardizing and adapting the marketing mix for Cintamani in China | Christine Di Zheng 1982- |
28.9.2021 | A success factor framework proposition for virtual trade shows | Christoph Rohr 1995- |