2.8.2011 | Áhrif vörumerkja á neytendur á íslenskum sódavatnsmarkaði | Magnús Þór Brink Róbertsson 1987-; Styrmir Sigurðsson 1987- |
23.6.2020 | Áhrifaþættir og viðhorf íslenskra kvenna til stafrænna matvörukaupa | Fanney Skúladóttir 1989- |
31.10.2022 | Áhrifaþættir við val neytenda á byggingavöruverslun | Jóhann Gylfi Þorbjörnsson 1999- |
7.5.2014 | Ákvörðunarstíll íslenskra neytenda | María Björk Ólafsdóttir 1976- |
28.6.2021 | Black Friday : er verið að blekkja neytendur á Íslandi? | Hjördís Björk Þrastardóttir 1993- |
24.6.2014 | Börn og matvörur : áhrif barna á kauphegðun foreldra | Herdís Hermannsdóttir 1988- |
15.6.2020 | A comparison of traditional and digital mediums’ effect on reach and purchase intention | Björgvin Smári Halldórsson 1994-; Kristófer Ísak Hölluson 1995- |
21.6.2016 | The Conscientious Consumer : is there such a thing as a conscientious consumer in the fashion industry? | Júlíanna Ósk Hafberg 1992- |
19.1.2012 | Consumer Ethnocentrism in Product Evaluation: The case of Iceland | Snorri Valur Steindórsson 1981- |
25.8.2015 | Consumers’ Choice of Attributes on Healthy Food in a Behavioral Perspective using Conjoint Analysis and Qualitative Research | Brynjar Þór Hreggviðsson 1985- |
9.6.2022 | The cost of thinking : a theoretical analysis of a homo economicus decision maker given dual process theory and information processing costs | Vilhjálmur Forberg Ólafsson 1994- |
30.1.2014 | Customer analytics in Iceland : attitudes and implementation | Rúrik Karl Björnsson 1987- |
28.8.2014 | Customer Satisfaction, Customer Loyalty, and Purchasing Behavior in Retail Stores: The Effects of Patience and Service | Hildur Benediktsdóttir 1990- |
23.1.2012 | Demographic factors influencing the buying process : online consumers from Denmark and Iceland | Gylfi Aron Gylfason 1986- |
10.2.2017 | The discerning customer and the political economy : why do firms keep surviving the corporate ethical crisis? | Maria Csizmas 1977- |
13.2.2017 | The effect of brand awareness on loyalty, empirical study generic drugs in France | Léglise, Muriel Claude Daniele , 1973- |
24.6.2021 | The effects of Covid-19 on Icelandic automotive market | Aleksei Voronin 1998-; Róbert Helgi Ævarsson 1995- |
8.6.2021 | The effects of payment card fraud on consumer behaviour | Brynja Óskarsdóttir 1995-; Gylfi Steinn Guðmundsson 1996- |
13.7.2022 | Einkenni áhrifavalda | Tanja Sif Ingimundardóttir 1994- |
11.1.2023 | Eins manns rusl er annars manns fjársjóður: Tengsl persónuleikaþátta og kaupákvörðunarstíls þegar kemur að notuðum fatnaði | Arna Guðnadóttir 1995- |