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Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/10645

Titill: 
  • Titill er á ensku Consumer Ethnocentrism in Product Evaluation: The case of Iceland
Námsstig: 
  • Meistara
Útdráttur: 
  • Útdráttur er á ensku

    There has been very little discussion in Iceland whether consumers are more favorable towards domestic made products, rather than imported. The concept Country of Origin (COO) has been studied widely for years in other countries. From the literature review, it was apparent that COO, Country´s image and ethnocentrism does influence consumers evaluation of products and it varies between low and high involvement products. This study aims to explore if there is a significant effectt of consumer ethnocentrism in product evalation in Iceland.

Samþykkt: 
  • 19.1.2012
URI: 
  • http://hdl.handle.net/1946/10645


Skrár
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MIB0112_Thesis_Snorri Valur_Steindórsson_Consumer Ethnocentrism in product Evaluation_The case of Iceland.pdf1.18 MBLokaðurHeildartextiPDF