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  • Titill er á ensku The public and its television: A reputational study of BBC One
  • Meistara
  • Útdráttur er á ensku

    Reputation plays an important role in arguing the legitimacy of public institutions. Paid and made for the public, public service broadcasters often defend their existance in the same manner as commercial broadcasters; by viewing numbers. As public service broadcasters are fundamentally different through the objectives laid upon them by their governments, reputation research is of relevance.
    This thesis explores the reputational landscape of a single public television channel; BBC One. Reputation is defined as a synthesis of the opinions, perceptions, and attitudes of an organization´s stakeholders that are the outcome of the sum of stories told about the organization and its’ performance.
    The purpose of the study is to investigate if BBC One enjoys a positive reputation among their largest stakeholder group; the public. The research is a quantitative study and data was collected through online survey system Create Survey. The respondents were students from The Student Room forum, and students and university staff from several selected universities in the UK.
    Results of the study indicate that BBC One does enjoy a positive reputation, albeit modest one.
    Further investigation into the meaning of numbers in broadcasting as well as other related industries, such as online media, and their relationship to reputation formation is needed.

  • 3.5.2012

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LindaSusanBalkema_MSthesis_Reputation.pdf1.16 MBOpinnHeildartextiPDFSkoða/Opna