Please use this identifier to cite or link to this item: http://hdl.handle.net/1946/13901
Tourism has experienced rapid growth over the last decades and is now among the fastest growing economic sectors in the world. With increased globalisation and expansion of the Icelandic tourism industry, Icelandic tourist practitioners are now facing a wider variety of foreigners coming to the country both as tourists and employees. Global changes in tourist demographics require need of cross-cultural awareness, understanding and acceptance of cultural differences by tourism practitioners.
The purpose of this research is to investigate the level of cultural awareness and workplace diversity management within the Icelandic tourism industry. The study is based on two quantitative researches among managers and employees from the Icelandic tourism sector. The main results of the research indicate that there is lack of cultural awareness and organisational development in line with the growing industry.
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