What International Market Entry Strategy Should Kerecis Follow to Enter Into the Indian Chronic Diabetic Wound Market?

Abstract

The author did this thesis with the objective of getting a Master’s Degree in International Business. The reason for the study was to gain more knowledge into the diabetic market, internationalization, with focus on traditional and Born Global strategies. Kerecis is an innovative small to medium enterprise entering into international markets. Their products are designed for chronic diabetic wounds. The product base is designed from the skin of the cod fish and is unique in comparison to its competitors. The author chose India as a market due to the large growing diabetic population.