en English is Íslenska

Thesis Reykjavík University > Viðskiptadeild > MBA / MSc verkefni >

Please use this identifier to cite or link to this item: http://hdl.handle.net/1946/13902

Title: 
  • What International Market Entry Strategy Should Kerecis Follow to Enter Into the Indian Chronic Diabetic Wound Market?
Advisor: 
Submitted: 
  • January 2013
Abstract: 
  • The author did this thesis with the objective of getting a Master’s Degree in International Business. The reason for the study was to gain more knowledge into the diabetic market, internationalization, with focus on traditional and Born Global strategies. Kerecis is an innovative small to medium enterprise entering into international markets. Their products are designed for chronic diabetic wounds. The product base is designed from the skin of the cod fish and is unique in comparison to its competitors. The author chose India as a market due to the large growing diabetic population.

Accepted: 
  • Jan 31, 2013
URI: 
  • http://hdl.handle.net/1946/13902


Files in This Item:
Filename Size VisibilityDescriptionFormat 
Kristjana Welch 2012.pdf577.85 kBOpenHeildartextiPDFView/Open