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Háskólinn í Reykjavík > Samfélagssvið / School of Social Sciences > MSc Viðskiptadeild / Department of Business Administration >

Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/16347

Titill: 
  • Titill er á ensku Customer Acquisition: Variables affecting exchange relationship initiation at a Danish bank
Námsstig: 
  • Meistara
Leiðbeinandi: 
Útdráttur: 
  • Útdráttur er á ensku

    This thesis is a case study of a newly acquired Danish bank with branches across the country. Theories on how to acquire customers are explored focusing on relationship marketing, the six-markets model, customer relationship management, and theory of interorganizational relationship exchange. The aim of the study is to explore how a corporate department of a bank in Denmark tries to win new customers, and how a bank can improve the success rate of successful acquisition of new customers.

Samþykkt: 
  • 3.9.2013
URI: 
  • http://hdl.handle.net/1946/16347


Skrár
Skráarnafn Stærð AðgangurLýsingSkráartegund 
MIB0613_Thesis_Snorri_Danielsen_Customer_Acquisition.pdf1.33 MBOpinnHeildartextiPDFSkoða/Opna