Stakeholder management on the example of accreditation for the FIS Alpine Ski World Cup

Abstract

Accreditation is fundamental for every stakeholder group involved in the organization and management of a sport event. In the case of the FIS Alpine Ski World Cup a series of events managed by the International Ski Federation and organized by 31 organizing committees, accreditation requests for TV/Radio and Internet are approved by two different rights holding agencies. Interviews with participants from the three major stakeholder groups show that their perceptions of accreditation and its management are not homogeneous in terms of its definition, the effects of it on the event and the usage of it as control mechanism. However, the author identified accreditation and theanalysis of information as possible tool to create value for the stakeholders involved.One of the key findings is that broken trust from past experiences between the stakeholder groups needs to be rebuilt in order to use the resources of accreditation to its maximal potential.Keywords: stakeholder management, business relations, accreditation, FIS Alpine SkiWorld Cup