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  • Fashion Subcultures in Japan. A multilayered history of street fashion in Japan
  • Bakkalár
  • This thesis discusses the history of the street fashion styles and its accompanying cultures that are to be found on the streets of Japan, focusing on the two most well- known places in Tokyo, namely Harajuku and Shibuya, as well as examining if the economic turmoil in Japan in the 1990s had any effect on the Japanese street fashion. The thesis also discusses youth cultures, not only those in Japan, but also in North- America, Europe, and elsewhere in the world; as well as discussing the theories that exist on the relation of fashion and economy of the Western world, namely in North- America and Europe.
    The purpose of this thesis is to discuss the possible causes of why and how the Japanese street fashion scene came to be into what it is known for today: colorful, demiurgic, and most of all, seemingly outlandish to the viewer; whilst using Japanese society and culture as a reference. Moreover, the history of certain street fashion styles of Tokyo is to be examined in this thesis.
    The first chapter examines and discusses youth and subcultures in the world, mentioning few examples of the various subcultures that existed, as well as introducing the Japanese school uniforms and the culture behind them. The second chapter addresses how both fashion and economy influence each other, and how the fashion in Japan was before its economic crisis in 1991. The third chapter discusses how the street fashion in Japan gained attention from around the globe and its spread on the internet, and finally the fourth chapter addresses the Japanese street fashion as it is in the present- day at the time when this thesis is written.

  • 10.9.2015

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