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Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/24191

Titill: 
  • Titill er á ensku I would “like” my cold to go away. A social media promotional plan for PreCold®
Námsstig: 
  • Bakkalár
Útdráttur: 
  • Útdráttur er á ensku

    PreCold is an Icelandic medical device produced by Zymetech which shortens the duration of the common cold. The product launched in January 2015 and since then the company has sought ways to promote the product on various platforms. As social media is increasingly becoming a part of the routine of daily life for most people, the company decided to use it for their promotional plan. The objective of this final thesis is to create a social media promotional plan for PreCold.
    The thesis gives an introduction of Zymetech and its history. Theoretical background such as the Segmentation, targeting and positioning model (STP) is outlined and a promotional plan along with the four steps of creating a social media marketing plan are explored for a deeper insight of the subject. Known brands in the common cold market from the US, Germany, the UK and Denmark were analysed to shed a light on how similar brands behave and use social media for their benefit. Lastly, a market research conducted by Maskína for Zymetech was introduced to find out the products target audience. With theoretical knowledge, understanding of how other brands behave and the recognition of the target audience an implementation plan for social media was created.

Samþykkt: 
  • 4.5.2016
URI: 
  • http://hdl.handle.net/1946/24191


Skrár
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