Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/25292
Without consumerism there would be no fashion industry. But with increasing awareness about the environmental issues that we are facing, buying to satisfy our longings isn’t as relevant as it once was. The consumer needs to start taking responsibility and stop hiding behind the statement that big companies are the ones doing all the harm.
With conscientious decision-making and relevant information seeking, the consumer can make a difference: voting with their dollars. There are many different ways of being a conscientious consumer, and the reasons and focuses differ from person to person. You might care for the environment or the welfare of animals. You might want to fight for human rights and buy only Fairtrade or take a more drastic change and start living a zero-waste lifestyle. Maybe you make the switch to a minimalistic lifestyle and follow the slow fashion movement. And some might even try to do it all. That said there are countless different approaches to being and becoming a conscientious consumer, but the place to begin is to start taking responsibility and stepping back to see the bigger picture. Fast fashion being one of the biggest issues, being unsustainable in almost every aspect, as consumers we need to set pressure on brands, demanding more ethical and sustainable products for what ever reason one might find conscientious.