Advertising success on Facebook : in collaboration with Home24 company

Abstract

In the ever expanding digital world, the rise of social media is very evident and shows no signs for stopping. This have caused marketers to start adopting social media widely in their marketing activities. Facebook is one of the most popular social networking sites. Therefore, this paper sets out to determine the differences in impact between presenting different types of design factors across Facebook advertising campaigns. In order to fulfill the purpose of this study both primary and secondary data search were performed. Different ad images, messages and ad placement were tested. To measure Facebook Advertising campaigns effectiveness all data was collected and analyzed in Facebook Performance Marketing Platform tool Smartly.io. Results showed that different ad design factors have impact on advertising success on Facebook. This information gives useful insights for Home24 company in order to create successful advertising campaigns on Facebook.