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Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/26836

Titill: 
  • Titill er á ensku The peculiar problems of the gaming industry : customer retention in MMOPRGs
Námsstig: 
  • Meistara
Útdráttur: 
  • Útdráttur er á ensku

    In this thesis I explore the circumstance of MMORPGs losing subscribers. I suspect that they stop playing because of three intertwined and connected reasons
    1. Wrong product placement
    2. Only acquisition marketing
    3. Not enough knowledge about the customers
    A survey showed that players stop playing because MMORPGs stop being fun and start getting boring from a certain point on. Gamers who took part in the survey named their individual reasons why the game became unfunny and boring. On the basis of these individual complaints I have divided the gamers who quit into eight categories and suggest a retention marketing that individualises the player experience accordingly.

Samþykkt: 
  • 13.2.2017
URI: 
  • http://hdl.handle.net/1946/26836


Skrár
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MIB0816_Thesis_Cindy Sheela_Müntner_The peculiar problems of the gaming industry - Customer retention in MMORPGs.pdf2.93 MBOpinnHeildartextiPDFSkoða/Opna