Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/26836
In this thesis I explore the circumstance of MMORPGs losing subscribers. I suspect that they stop playing because of three intertwined and connected reasons
1. Wrong product placement
2. Only acquisition marketing
3. Not enough knowledge about the customers
A survey showed that players stop playing because MMORPGs stop being fun and start getting boring from a certain point on. Gamers who took part in the survey named their individual reasons why the game became unfunny and boring. On the basis of these individual complaints I have divided the gamers who quit into eight categories and suggest a retention marketing that individualises the player experience accordingly.
|MIB0816_Thesis_Cindy Sheela_Müntner_The peculiar problems of the gaming industry - Customer retention in MMORPGs.pdf||2.93 MB||Opinn||Heildartexti||Skoða/Opna|