The Flawless Body: Searching for Women's Self-Image in Japan

Abstract

Japan has become one of the world’s foremost modernized nations after centuries of isolation and, due to increased globalization, is now impacted by Western culture to a significant degree. In particular, attitudes regarding female attractiveness and beauty seem to draw a noticeable inspiration from Western established standards. However, the distinction between traditional Japanese values and modern, universal views can be obscure. This poses some difficulties to young Japanese women who may find themselves caught between these two sides and pressured to conform to them both. This conflict is likely to have an effect on the manner in which they perceive themselves and their body. The standards of female beauty are significantly influenced by advertisements and the media as well. This paper will examine the self-image of young women in contemporary Japanese society. Additionally, factors which play a key role in shaping the young woman’s self-image, and act as determiners of what is to be considered acceptable and attractive, will also be analyzed. Views concerning body weight and shape, skin color and other physical features will be discussed, as well as concerns over fitting in or standing out from the crowd.