What international business really needs to know : analysing information seeking behaviour of companies before and during internationalization

Abstract

The aim of this research is to understand what international business really needs to know when it comes to internationalization and taking a business to another market. A framework based on market research, platform, and personal connections was created based on the literature that was explored.The results of this study indicate that conducting market research, with emphasis on cultural understanding, is the first step to a successful venture. It is also concluded that taking multiple approaches, exploring both the academic literature as well as the informal literature, when gathering data is important. Finally, the positive effects of cross-country relationships are confirmed.