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Lokaverkefni (Bakkalár)

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Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/30390

Titill: 
  • Titill er á ensku Optimization of website strategies: A review of guidelines for financial organizations´ search engine optimization
Námsstig: 
  • Bakkalár
Leiðbeinandi: 
Útdráttur: 
  • Útdráttur er á ensku

    This thesis is a theoretical summary of the guidelines for financial organizations’ search engine optimization for website strategies. These guidelines are for anyone to use within a financial organization and are kept on an introductory level in the hope that almost anyone with webmaster access can implement some, if not all of the guidelines. Search engine optimization (SEO) is a relatively new type of marketing that focuses on optimizing web pages to gain higher rankings in search results. The main benefit of optimizing your website is an increase in website traffic. An example would be typing “need fast money now” or “buying a house loan” into any search engine and viewing the results. If your page is at the top of the search engine results, the search engine thinks your web page has the most relevant answer to these queries, opening the gate to potential customers. These guidelines provide a useful listing of best practices for financial organizations in order to gain more visibility on the web and attract new customers. Today’s challenge for financial organizations is that content marketing systems (CMS) which control the content on the web pages of financial organizations’ are not built for search engine optimization best practices. Theoretical summaries of SEO guidelines for financial organizations are meant to help content creators within these organizations to improve their search engine visibility and gain more website traffic. Unfortunately, as of today, guidelines for financial organizations on how to improve their search engine optimization are not to be found.

Samþykkt: 
  • 14.5.2018
URI: 
  • http://hdl.handle.net/1946/30390


Skrár
Skráarnafn Stærð AðgangurLýsingSkráartegund 
Felix Hjalmarsson - Bs ritg erð um Leitarvélabestun - Final.pdf1.72 MBOpinnHeildartextiPDFSkoða/Opna
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