is Íslenska en English

Lokaverkefni Háskóli Íslands > Félagsvísindasvið > B.A./B.Ed./B.S. verkefni - Félagsvísindasvið >

Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/30419

Titill: 
  • Titill er á ensku Using EBBI for Benchmarking Within the Financial and Technological Sectors
Leiðbeinandi: 
Skilað: 
  • Maí 2018
Útdráttur: 
  • Útdráttur er á ensku

    EBBI is a benchmarking tool which measures how consumers perceive a brand and supplies companies with information on how well their brand is performing compared to competitive brands also using EBBI. It was originally created for brands within the energy sector and its criterions were established with that sector in mind but in this project, these criterions were examined and looked into with the idea of adapting EBBI to financial and technological sectors.

Samþykkt: 
  • 16.5.2018
URI: 
  • http://hdl.handle.net/1946/30419


Skrár
Skráarnafn Stærð AðgangurLýsingSkráartegund 
Using EBBI for Benchmarking Within the Financial and Technological Sectors - Lokaskil.pdf321.01 kBOpinnHeildartextiPDFSkoða/Opna
SkemmanYfirlýsing.pdf1.01 MBLokaðurYfirlýsingPDF