Please use this identifier to cite or link to this item: http://hdl.handle.net/1946/30798
The purpose of this research was to show the impact that implied scarcity has in a retail environment through the use of quantity limitations and to show if there is a significant difference in demand based on how high or low the quantity limitation is. The experiment was conducted by giving away ten pieces of candy to each participant in the University of Reykjavik and observing the selection made by them while giving some participants a quantity limitation on a single item, three quantity limitations were used. The results of the experiment were that the product that had a limitation on its quantity did have an increase in selection among participants however there was not a significant difference found in the different limitations impacts on participants selection. Auxiliary questions were also asked about the participants perception of the limitation and the quantity they would have chosen, there was a disparity between these questions as overall participants said that the limitations did not have an effect on their choice but answered that they would have chosen more of the product having a limitation on quantity available.
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