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Háskólinn í Reykjavík > Tæknisvið / School of Technology > Med/MPM/MSc Tækni- og verkfræðideild (-2019) / School of Science and Engineering >

Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/31308

Titill: 
  • Evaluation of the state of Project Management in the Advertising Industry - "The Soft Stuff is the Hard Stuff"
Námsstig: 
  • Meistara
Leiðbeinandi: 
Útdráttur: 
  • Útdráttur er á ensku

    In this paper the current state of Project Management in the advertising industry in Iceland is evaluated. A qualitative research method was used to gather information by conducting interviews with executives and key employees from a cross-section of the industry. A quantitative method was also employed in an attempt to define the industry's culture based on a chosen culture model. A thematic analysis of the interviews revealed several challenges facing the industry. These challenges can be classified into three categories: organisational culture, communications and teamwork. Improvement opportunities based on these challenges are presented and discussed.
    Keywords: Organisational Culture, Communications, Teamwork, Team Development, Psychological Safety, Project Management Competences, Leadership.

Samþykkt: 
  • 18.6.2018
URI: 
  • http://hdl.handle.net/1946/31308


Skrár
Skráarnafn Stærð AðgangurLýsingSkráartegund 
MPM_FrankCassata_2018.pdf890.64 kBOpinnHeildartextiPDFSkoða/Opna