Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/31894
The destination image of a place is an important factor that influences the consumers decision-making behavior as well as the experience of the consumer at the destination. A strong destination image is very important both for the success and the competitiveness of the destination, that’s why it’s important to create a distinguishing image based on the characteristic of that specific destination which is later accurately presented to the right target group. Since a positive destination image is vital for Slovenia’s tourism to keep booming. Icelanders have visited Slovenia in the past and that number has been slowly increasing during the years. The goal of this research is to try and understand the perceived image that the Icelanders have of Slovenia, and if the image Slovenia wishes to portray of itself, which is Green, Active and Healthy matches to that image that the Icelanders have. The results of the research show that the image of Slovenia is positive among the Icelanders regarding the categories of being Green and Healthy however it lacks strength in the category of being Healthy.
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