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Háskólinn í Reykjavík > Samfélagssvið / School of Social Sciences > MSc Viðskiptadeild (og Klínísk sálfræði -2019) / Department of Business Administration >

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  • Titill er á ensku Motivation and disadvantages of entering Chinese startup clusters : based on the example of the German Mittelstand
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  • Útdráttur er á ensku

    More and more German family-owned companies of the “Mittelstand” are looking into investing into startups and to acquire more innovation and knowledge by participating and supporting startups. This step is urged by the stronger disruption and the need to stay ahead of the competition to stay global leader in their individual market niches. The participation in startups, being a way of how external innovation acquisition, does not only cover an equity stake, but also cooperation and participating in the local knowledge network in clusters. The importance of networks of corporations, universities and participants in supporting startups, offer a unique setting for any company to gain insight and new ideas for products.
    The Chinese clusters are now gaining in recognition and German companies have the potential to enter these clusters and join the networks to enter a new source of external innovation and potential new unicorns.
    This thesis researches the motivation and barriers of German corporate venture capital arms of these more traditional based companies and builds a general frame on how the strategy towards entering the market can be build and established to help organize and plan a smooth entry into the market. The biggest and most well-known clusters are introduced and recommendations based on political, cultural and juristically changes are given.

  • 22.1.2019

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