Do it for the gram

Abstract

Do It For the Gram is a design project concerned with ‘the second self’ and fashion on the internet. The second self is a term that encompasses the ways in which we present and perceive ourselves in virtual spaces while conventional fashion serves to facilitate how we express and perform our physical bodies.The virtual body is a technological body – a cyborg – and is therefore manipulated and perfected much more easily than the biological body. How the body is dressed or undressed is equally important in the virtual world as in the physical world. Furthermore, the physical world is not immune to events taking place in the virtual world. On the contrary, the physical is always at stake in, and subject to transformations by way of, the virtual.