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Háskólinn í Reykjavík > Samfélagssvið / School of Social Sciences > MSc Viðskiptadeild / Department of Business Administration >

Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/34847

Titill: 
  • Titill er á ensku Brand awareness and corporate social responsibility : the case of Eimskip USA
Námsstig: 
  • Meistara
Leiðbeinandi: 
Útdráttur: 
  • Útdráttur er á ensku

    The positive impact of Corporate Social Responsibility initiatives on company performance has been reported by many academics already. However, a number of studies regarding its impact on a company´s level of brand awareness is still limited.
    The purpose of this study was to examine whether the CSR activities undertaken by the Icelandic shipping company, Eimskip, operating in Portland, Maine, has any correlation with the company’s level of brand awareness among people living in the Greater Portland area. In order to fulfill the goal of the study, both qualitative and quantitative approaches were used. Although empirical results of the survey conducted
    among the residents of the study area do not show significant associations between the variables, other interesting insights were revealed in the study that could be used as a direction for future investigation. This is especially the case for international companies
    such as Eimskip, who are planning to integrate with and have a positive impact on small communities around the world.

Tengd vefslóð: 
  • brand awareness, corporate social responsibility, shipping industry
Samþykkt: 
  • 13.1.2020
URI: 
  • http://hdl.handle.net/1946/34847


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