is Íslenska en English

Lokaverkefni (Meistara)

Háskólinn í Reykjavík > Samfélagssvið / School of Social Sciences > MSc Viðskiptadeild (og Klínísk sálfræði -2019) / Department of Business Administration >

Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/37167

Titill: 
  • Titill er á ensku Barriers to adopting a customer profitability analysis at Arion bank
Námsstig: 
  • Meistara
Útdráttur: 
  • Útdráttur er á ensku

    It is important for financial service providers to recognize the value of their customers. Customer profitability analysis encourages banks to allocate their resources more effectively to their customer base, resulting in greater profits. The present study used a qualitative research method to conduct several interviews with important figures at Arion bank with the goal of identifying the barriers that are preventing Arion bank from adopting a systematic approach to measure, analyze and manage customer profitability. data.
    Keywords: customer profitability analysis, banks, qualitative research, interviews, barriers

Samþykkt: 
  • 20.10.2020
URI: 
  • http://hdl.handle.net/1946/37167


Skrár
Skráarnafn Stærð AðgangurLýsingSkráartegund 
ÓJT_Marketing_Final.pdf644.32 kBLokaður til...01.01.2100HeildartextiPDF
ÓJT_Lokun.pdf1.2 MBOpinnBeiðni um lokunPDFSkoða/Opna