Please use this identifier to cite or link to this item: http://hdl.handle.net/1946/40014
Businesses today are both generating ever more granular data than before and have access to abundant new data sources. This has resulted in them working with orders of magnitude larger and more complicates data sets than before. These large and often unstructured data sets are referred to as "big data" and powerful technologies have been created in recent years to help businesses store and analyse them. In many cases big data analysis, led by Data Scientists, has become central to businesses' innovation and decision making.
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