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  • The Luxembourg film industry seen through the lense of Porter's theories on competition and performance
  • Meistara
  • Title: The Luxembourg Film Industry seen through the lens of Porter’s
    theories on competition and performance.
    Author: Ragna Arny Larusdottir
    Advisor: Bjarni Jonsson
    Institute: Bifrost University
    Course: Master Thesis in International Business – 30 credits
    Purpose: The purpose of this study is to extract the key success factors for a
    Luxembourg Film Company by doing analysis of the Luxembourg film
    Methodology: This master thesis is a case study of the local film industry in
    Luxembourg also within the greater context of European and World
    film markets. Qualitative, statistical and literary data was used. The
    information from the research was then put into analytical frameworks
    of Michael E. Porter in order to get a clear picture on the industry from
    different perspectives.
    Summary: The Luxembourg film industry has been busy mostly with coproductions
    in the last 20 years. A new generation of local filmmakers
    has emerged and they want their films to be seen beyond the borders of
    Luxembourg. In this assessment on the Luxembourg and European
    film industry it becomes apparent that competition has focused more
    on the funding institutes than the audience. This is due to the fact that
    films are almost fully financed through various film fund systems
    rather than by admissions revenue. By using the information from the
    analysis, suggestions are made on both firm level and government
    level on what changes could help to bring the films of the future closer
    to the audience as well as how to enhance the industry environment for
    maximum efficiency.

  • Ritgerðin er lokuð
  • 29.10.2009

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