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Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/41168

Titill: 
  • Titill er á ensku “This was the highlight of our trip!” What can TripAdvisor reviews teach us about the tourism experience?
Námsstig: 
  • Meistara
Útdráttur: 
  • Útdráttur er á ensku

    Food tours have become a popular leisure activity for tourists who want to experience
    their destination uniquely and interactively. Located in Iceland, one food tour has the
    most excellent five-star reviews out of any food tour currently on TripAdvisor. This
    empirical study aimed to identify what factors make up a successful food tourism
    experience. To do so all TripAdvisor reviews from The Reykjavík Food Walk written in the
    year 2021 were analysed with the use of social media analytics and content analysis. Out
    of the 524 reviews analysed seven main factors were identified that led to the
    enhancement of the food walk experience, those factors were; food experience, guide
    experience, enjoyment experience, environment experience, informative, recommend
    doing early, and returned to restaurants. Most of the reviewers were women from the
    US. Findings from this study showed the guide to be the most valuable attribute in a
    successful food walk experience, in line with previous research on the subject. This study
    shows how consumer-generated content can be utilized to further improve marketing
    and service efforts within the food tourism industry and gives ideas for further marketing
    efforts and future research on the matter. These findings also help shape and give an
    understanding of the tourism experience.

Samþykkt: 
  • 11.5.2022
URI: 
  • http://hdl.handle.net/1946/41168


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