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Lokaverkefni (Meistara)

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Vinsamlegast notið þetta auðkenni þegar þið vitnið til verksins eða tengið í það: http://hdl.handle.net/1946/46989

Titill: 
  • Titill er á ensku User experience of the online Students’ Bookstore
Námsstig: 
  • Meistara
Útdráttur: 
  • The thesis focuses on exploring gender differences in the user experience of the website of the Students’ Bookstore. This line of research is pivotal for crafting digital spaces that are inclusive and effective, catering to diverse user preferences in e-commerce. Employing theoretical frameworks from evolutionary psychology, socio-cultural theories, and behavioral economics, the study investigates how gender impacts online shopping behaviors and user experience perceptions. The methodology includes the AttrakDiff and VisAWI questionnaires, assessing pragmatic and hedonic qualities, and visual aesthetics of the website, respectively. These tools analyze user responses on simplicity, diversity, colorfulness, and craftsmanship, providing a nuanced understanding of gender-specific preferences.

Samþykkt: 
  • 10.5.2024
URI: 
  • http://hdl.handle.net/1946/46989


Skrár
Skráarnafn Stærð AðgangurLýsingSkráartegund 
User experience in the online University Bookstore PDF.pdf365.03 kBLokaður til...15.06.2029HeildartextiPDF
Yfirlýsing um meðferð lokaverkefna.pdf126.22 kBLokaðurYfirlýsingPDF

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