| 25.8.2014 | Áhrif handahófsafsláttar á kexsölu: Tilraunir í verslunum Krónunnar | Garðar Stefánsson 1984-; Magnús Árni Gunnarsson 1981- |
| 14.1.2020 | Complaints and recovery strategies : how to maintain a customer relationship and recommendation? The Case of Icelandair | Hulda Karen Guðmundsdóttir 1983- |
| 10.8.2017 | Consumer complaint behaviour on Facebook and Twitter brand pages | María Rosario Blöndal 1988- |
| 30.1.2014 | Customer analytics in Iceland : attitudes and implementation | Rúrik Karl Björnsson 1987- |
| 25.1.2017 | Customer engagement on Instagram brand pages in the make-up cosmetics industry | Annika Vignisdóttir 1988- |
| 20.10.2020 | Customer journey preferences during the COVID-19 pandemic : the case of Icelandair | Svanhildur Erla Traustadóttir 1995- |
| 5.6.2014 | Digital marketing practices in Iceland | Björgvin Jóhannsson 1979- |
| 5.6.2014 | Effect of social media marketing on traditional marketing campaigns in young Icelandic companies | Anna Guðbjörg Cowden 1989- |
| 26.8.2015 | Effects of content on Facebook post popularity : the case of Icelandair | Herborg Sörensen 1988- |
| 7.7.2016 | Effects of content on Google ad success : the case of Icelandair | Olivier, Nicolas Pierre Hippolyte Emile, 1993- |
| 31.8.2015 | Efnismarkaðssetning hjá íslenskum fyrirtækjum | Jón Ragnar Jónsson 1991- |
| 17.1.2019 | Engagement behavior on Facebook and the relationship between managers and consumers: the case of Icelandair | Arna Dögg Sigfúsdóttir 1991- |
| 26.9.2013 | Experimental Analysis of Facebook Marketing Using Conjoint Analysis and Eye Scanning | Hildur Einarsdóttir 1985- |
| 6.7.2016 | Factors affecting attitudes and behavioral intentions towards in-app mobile advertisements: A cross-cultural comparison between India and the United Kingdom | Atli Geir Hallgrímsson 1989- |
| 9.8.2017 | Fish consumption and attitudes towards fish among Icelanders and tourists : application of the theory of planned behaviour | Karen Gréta Minney Pétursdóttir 1993- |
| 21.8.2013 | Flórídana: Vörumerkjarýni og markaðsrannsókn á persónuleika vörumerkisins | Þórhildur Fjóla Stefánsdóttir 1990- |
| 27.8.2015 | How can Tibco Spotfire enhance Icelandair's Twitter marketing? | Ármann Gunnlaugsson 1991- |
| 27.8.2015 | Icelandair social media communication : develop appropriate digital strategy on Facebook | Sandra Espersen 1986- |
| 20.10.2020 | The impact of e-commerce on sustainable fish consumption : environmental sustainability as a quality cue | Rakel Gyða Pálsdóttir 1989- |
| 5.6.2014 | Improving consumer-retailer relationships through digital retail : how in-store technologies can affect the Icelandic grocery industry | Liam Kristinsson 1988- |
| 27.8.2015 | Influential factors of donation interest : the significance of risk perception and the role of cosmopolitanism | Lilja Ósk Diðriksdóttir 1989- |
| 10.8.2017 | Instagram marketing : a study about the effect of visual content on customer engagement in the airline industry | Wilhelm Öhman 1989- |
| 1.3.2016 | Means to an end : marketing research on Icelandic cosmeceutical brands and consumers' motivations for purchase | Stefanía Hrönn Guðrúnardóttir 1988- |
| 3.9.2014 | Meistaranám í markaðsfræði við Háskólann í Reykjavík. Vörumerkjarýni | Kristjana Kristjánsdóttir 1990-; Bryndís Marteinsdóttir 1981- |
| 23.1.2019 | Mobile banking in Iceland the behaviour and views of managers and consumers | Laufey Fríða Guðmundsdóttir 1984- |
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