2026-09-27T21:58:34Zhttps://skemman.is/oai/request

oai:skemman.is:1946/106452024-12-13T09:47:00Zcom_1946_6867com_1946_6001col_1946_34321

Háskólinn í Reykjavík Snorri Valur Steindórsson 1981- Friðrik Rafn Larsen 1969- There has been very little discussion in Iceland whether consumers are more favorable towards domestic made products, rather than imported. The concept Country of Origin (COO) has been studied widely for years in other countries. From the literature review, it was apparent that COO, Country´s image and ethnocentrism does influence consumers evaluation of products and it varies between low and high involvement products. This study aims to explore if there is a significant effectt of consumer ethnocentrism in product evalation in Iceland. 2012-01-19T16:49:51Z 2012-01-19T16:49:51Z 2012-01-19 2012-01-02T14:45:43Z 2011-12 http://hdl.handle.net/1946/10645 is Neytendahegðun Ísland Alþjóðaviðskipti Meistaraprófsritgerðir Consumer behavior International business Consumer Ethnocentrism in Product Evaluation: The case of Iceland Thesis Master's