2026-09-27T06:53:02Zhttps://skemman.is/oai/request

oai:skemman.is:1946/127882021-11-02T13:37:14Zcom_1946_6867com_1946_6001col_1946_34321

Háskólinn í Reykjavík Serralde Monreal, José Omar 1982- Frank Hoy This thesis is the final thesis towards a Master’s degree in the faculty of business at the University of Reykjavik, worked in collaboration with Atlantic Leather. Atlantic Leather is an Icelandic company dedicated to the production of fish skin with years of experience primarily in the European market. An innovative product represents opportunities in new markets that are competitive. In their attempt for expansion, the company considers new horizons. Mexico is an interesting market because of its geography and other factors such as economic stability and size of its population. A Market analysis was conducted in order to provide valuable information of a new market for Atlantic Leather. Keywords: Atlantic Leather, Mexico, Fish skin, Market analysis. 2012-09-03T10:46:57Z 2012-09-03T10:46:57Z 2012-09-03 2012-05-30T15:44:29Z 2012-05 http://hdl.handle.net/1946/12788 en Alþjóðaviðskipti Markaðssetning Mexíkó Meistaraprófsritgerðir International business Marketing Analyzing Markets and Designing an Export Strategy for Atlantic Leather to Enter the Mexican Market Thesis Master's