2026-09-25T17:42:52Zhttps://skemman.is/oai/request

oai:skemman.is:1946/163472019-08-30T08:03:09Zcom_1946_6867com_1946_6001col_1946_34321

Háskólinn í Reykjavík Snorri Danielsen 1983- Apfelthaler, Gerhard This thesis is a case study of a newly acquired Danish bank with branches across the country. Theories on how to acquire customers are explored focusing on relationship marketing, the six-markets model, customer relationship management, and theory of interorganizational relationship exchange. The aim of the study is to explore how a corporate department of a bank in Denmark tries to win new customers, and how a bank can improve the success rate of successful acquisition of new customers. 2013-09-03T11:00:35Z 2013-09-03T11:00:35Z 2013-09-03 2013-05-15T15:34:43Z 2013-05 http://hdl.handle.net/1946/16347 en Alþjóðaviðskipti Markaðssetning Neytendur Bankar Meistaraprófsritgerðir International business Marketing CRM (Customer Relationship Manangement) Banking Customer Acquisition: Variables affecting exchange relationship initiation at a Danish bank Thesis Master's