2026-09-25T03:35:27Zhttps://skemman.is/oai/request

oai:skemman.is:1946/268362021-11-08T09:08:31Zcom_1946_6867com_1946_6001col_1946_34321

Háskólinn í Reykjavík Müntner, Cindy Sheela, 1985- Þóranna Jónsdóttir 1968- Mathiak, Brigitte In this thesis I explore the circumstance of MMORPGs losing subscribers. I suspect that they stop playing because of three intertwined and connected reasons 1. Wrong product placement 2. Only acquisition marketing 3. Not enough knowledge about the customers A survey showed that players stop playing because MMORPGs stop being fun and start getting boring from a certain point on. Gamers who took part in the survey named their individual reasons why the game became unfunny and boring. On the basis of these individual complaints I have divided the gamers who quit into eight categories and suggest a retention marketing that individualises the player experience accordingly. 2017-02-13T10:35:37Z 2017-02-13T10:35:37Z 2017-02-13 2016-09-01T20:55:52Z 2016-09 http://hdl.handle.net/1946/26836 en Alþjóðaviðskipti og markaðsfræði Markaðssetning Tölvuleikir Meistaraprófsritgerðir International business Marketing Computer games The peculiar problems of the gaming industry : customer retention in MMOPRGs Thesis Master's