2026-09-24T20:34:34Zhttps://skemman.is/oai/requestoai:skemman.is:1946/371672020-10-20T10:36:31Zcom_1946_6867com_1946_6001col_1946_34321
Háskólinn í Reykjavík
Ósvald Jarl Traustason 1995-
Páll Melsted Ríkharðsson 1966-
It is important for financial service providers to recognize the value of their customers. Customer profitability analysis encourages banks to allocate their resources more effectively to their customer base, resulting in greater profits. The present study used a qualitative research method to conduct several interviews with important figures at Arion bank with the goal of identifying the barriers that are preventing Arion bank from adopting a systematic approach to measure, analyze and manage customer profitability. data.
Keywords: customer profitability analysis, banks, qualitative research, interviews, barriers
2020-10-20T10:36:31Z
2020-10-20T10:36:31Z
2020-10-20T10:36:31Z
2020-09-15T22:21:32Z
2020-09
http://hdl.handle.net/1946/37167
en
Markaðsfræði
Meistaraprófsritgerðir
Viðskiptavinir
Arðsemismat
Bankar
Marketing
Customer relations
Investment analysis
Banks
Barriers to adopting a customer profitability analysis at Arion bank
Thesis
Master's