2026-09-27T23:34:50Zhttps://skemman.is/oai/request

oai:skemman.is:1946/476592024-06-12T09:39:52Zcom_1946_6867com_1946_6001col_1946_34317

Háskólinn í Reykjavík Ágúst Halldór Viðarsson 1999- Dagur Steinn Guðfinnuson 1999- Freyr Halldórsson 1976- In this thesis, the authors investigate what Alcoa could be doing to attract workers to the company. Multiple factors must be considered when designing promotion initiatives for a workplace. The attraction of a company plays a crucial role in the promotion of a company. Looking further into attraction, three facets were found to affect attraction toward a company: Employee satisfaction, generational differences, and social status of a company. It’s not surprising that transparency plays a crucial role in all three facets. After interviewing company representatives and combing through data, five recommendations were made to support initiatives to promote Alcoa as a workplace. All recommendations were made in the spirit of transparency. 2024-06-12T09:39:52Z 2024-06-12T09:39:52Z 2024-06-12T09:39:52Z 2024-05-16T00:02:37Z 2024-05 http://hdl.handle.net/1946/47659 en Viðskiptafræði Fyrirtæki Starfsánægja Vinnustaðir Business administration Corporations Job satisfaction Work environment Transparency Social media Promoting Alcoa Fjarðaál as a workplace Thesis Bachelor's