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Strategic human resource management and employee engagement: the mediating role of authentic seadership
Höfundur
Telma Sigtryggsdóttir 1975-


The mediating role of authentic leadership on the relationship between strategic human resource management and employee engagement was studied (N=115) using three questionnaires combined in one. The research set out to investigate the inter relationships among the perception of employees of the d... (1.000 stafir til viðbótar)


Challenges of the Canadian Premier League in its first season : learnings from early experience and contrasting with business start-ups
Höfundur
Sebastian Wolfgang Goldstein 1988-


In 2019, the Canadian Premier League (CPL) kicked off its inaugural season. The CPL is a newly established tier-one domestic entity that filled a void for professional football in Canada. Previous attempts to establish a professional football league in the country failed due to various reasons. L... (1.374 stafir til viðbótar)


Cofounder matchmaking: what makes a good cofounder and where to find one
Höfundur
Sarah Eichbaum 1996-


The literature reviewed for this thesis suggests that having a cofounder when launching a startup is crucial for the success of the startup. Furthermore, studies show that 65% of startups fail due to interpersonal tension between cofounders. This leads to the conclusion that more care should be g... (910 stafir til viðbótar)


How and why do companies use distinctive brand assets in their advertising campaigns?
Höfundur
Kelechi Anna Hafstað 1995-


The role that distinctive brand assets play in advertising is a subject which has been receiving increased academic attention in recent years. The objective of this study is to explore the ways in which marketing professionals use distinctive brand assets, as well as examining the reasons why the... (858 stafir til viðbótar)


Peningastefna í ólgusjó sífelldra veðrabrigða
Höfundur
Knútur Magnús Björnsson Höiriis 1995-


Á Íslandi einkennist efnahagslífið í ríkari mæli af sveiflum en gerist og gengur í þeim löndum sem við berum okkur gjarnan saman við. Hér skiptast á djúpar niðursveiflur og skarpar uppsveiflur. Peningamálastjórnun tekur mið af því og stýritækjum hennar er beitt í ríkari mæli en ella. Erfitt hefu... (1.176 stafir til viðbótar)