| 4.10.2021 | Analysis of gender-specific behavior in the automotive retail business : an economic potential assessment based on the Volkswagen Group Retail Deutschland | Marc Simon Albert Wunnerlich 1995- |
| 11.6.2024 | Analysis of the consumer behavior in the skincare market in Iceland | Atli Már Traustason 1999-; Orri Snær Jónsson 2001- |
| 16.6.2022 | Attitudes toward social media advertising and its effect on buying behavior. | Bergþóra Hrund Bergþórsdóttir 2000- |
| 15.6.2020 | A comparison of traditional and digital mediums’ effect on reach and purchase intention | Björgvin Smári Halldórsson 1994-; Kristófer Ísak Hölluson 1995- |
| 10.8.2017 | Consumer complaint behaviour on Facebook and Twitter brand pages | María Rosario Blöndal 1988- |
| 19.1.2012 | Consumer Ethnocentrism in Product Evaluation: The case of Iceland | Snorri Valur Steindórsson 1981- |
| 25.8.2015 | Consumers’ Choice of Attributes on Healthy Food in a Behavioral Perspective using Conjoint Analysis and Qualitative Research | Brynjar Þór Hreggviðsson 1985- |
| 9.6.2022 | The cost of thinking : a theoretical analysis of a homo economicus decision maker given dual process theory and information processing costs | Vilhjálmur Forberg Ólafsson 1994- |
| 30.1.2014 | Customer analytics in Iceland : attitudes and implementation | Rúrik Karl Björnsson 1987- |
| 28.8.2014 | Customer Satisfaction, Customer Loyalty, and Purchasing Behavior in Retail Stores: The Effects of Patience and Service | Hildur Benediktsdóttir 1990- |
| 24.6.2021 | The effects of Covid-19 on Icelandic automotive market | Aleksei Voronin 1998-; Róbert Helgi Ævarsson 1995- |
| 16.5.2023 | The effects of influencer endorsements on purchasing behavior in the Icelandic retail market | Rakel Sara Magnúsdóttir 2001-; Rebekka Berta Hanson 2001- |
| 8.6.2021 | The effects of payment card fraud on consumer behaviour | Brynja Óskarsdóttir 1995-; Gylfi Steinn Guðmundsson 1996- |
| 22.6.2021 | Environmental impacts of products as a principal factor in consumers purchasing behaviour : field research and purchasing pattern data analysis | Einar Torfi Einarsson Reynis 1987- |
| 26.9.2013 | Experimental Analysis of Facebook Marketing Using Conjoint Analysis and Eye Scanning | Hildur Einarsdóttir 1985- |
| 25.1.2017 | Gaining insights into website traffic and online consumer behavior with Google Analytics | Hreinn Bergs 1991- |
| 17.5.2023 | How do sustainability concerns impact consumers’ shopping behavior and brand loyalty? | Haukur Steinn Helgason 1994-; Perla Steingrímsdóttir 1997- |
| 22.6.2022 | How social media promotions from Iifluencers impact purchasing behaviour of social media users | Daníela Sara Sævarsdóttir 1997- |
| 11.6.2018 | The impact of different quantity limitations and scarcity in retail environments | Hannes Geir Árdal 1992-; Nadía Eir Kristinsdóttir 1995- |
| 6.7.2016 | The impact of economics crisis on buying behavior and consumer attitudes | Hrund Einarsdóttir 1989- |
| 20.10.2020 | The impact of e-commerce on sustainable fish consumption : environmental sustainability as a quality cue | Rakel Gyða Pálsdóttir 1989- |
| 5.6.2014 | Improving consumer-retailer relationships through digital retail : how in-store technologies can affect the Icelandic grocery industry | Liam Kristinsson 1988- |
| 18.6.2018 | Impulsive buying and delay of gratification among adults with ADHD | Sverrir Björn Einarsson 1985- |
| 22.3.2022 | Influencer endorsement efficacy : effect of source characteristics on consumer behavior variables | Jordian G S Farahani 1990- |
| 23.1.2019 | Mobile banking in Iceland the behaviour and views of managers and consumers | Laufey Fríða Guðmundsdóttir 1984- |
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