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Verk með efnisorðið 'Consumer behavior'

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4.10.2021Analysis of gender-specific behavior in the automotive retail business : an economic potential assessment based on the Volkswagen Group Retail DeutschlandMarc Simon Albert Wunnerlich 1995-
16.6.2022Attitudes toward social media advertising and its effect on buying behavior.Bergþóra Hrund Bergþórsdóttir 2000-
15.6.2020A comparison of traditional and digital mediums’ effect on reach and purchase intentionBjörgvin Smári Halldórsson 1994-; Kristófer Ísak Hölluson 1995-
10.8.2017Consumer complaint behaviour on Facebook and Twitter brand pagesMaría Rosario Blöndal 1988-
19.1.2012Consumer Ethnocentrism in Product Evaluation: The case of IcelandSnorri Valur Steindórsson 1981-
25.8.2015Consumers’ Choice of Attributes on Healthy Food in a Behavioral Perspective using Conjoint Analysis and Qualitative ResearchBrynjar Þór Hreggviðsson 1985-
9.6.2022The cost of thinking : a theoretical analysis of a homo economicus decision maker given dual process theory and information processing costsVilhjálmur Forberg Ólafsson 1994-
30.1.2014Customer analytics in Iceland : attitudes and implementationRúrik Karl Björnsson 1987-
28.8.2014Customer Satisfaction, Customer Loyalty, and Purchasing Behavior in Retail Stores: The Effects of Patience and ServiceHildur Benediktsdóttir 1990-
24.6.2021The effects of Covid-19 on Icelandic automotive marketAleksei Voronin 1998-; Róbert Helgi Ævarsson 1995-
8.6.2021The effects of payment card fraud on consumer behaviourBrynja Óskarsdóttir 1995-; Gylfi Steinn Guðmundsson 1996-
22.6.2021Environmental impacts of products as a principal factor in consumers purchasing behaviour : field research and purchasing pattern data analysisEinar Torfi Einarsson Reynis 1987-
26.9.2013Experimental Analysis of Facebook Marketing Using Conjoint Analysis and Eye ScanningHildur Einarsdóttir 1985-
25.1.2017Gaining insights into website traffic and online consumer behavior with Google AnalyticsHreinn Bergs 1991-
22.6.2022How social media promotions from Iifluencers impact purchasing behaviour of social media usersDaníela Sara Sævarsdóttir 1997-
11.6.2018The impact of different quantity limitations and scarcity in retail environmentsHannes Geir Árdal 1992-; Nadía Eir Kristinsdóttir 1995-
6.7.2016The impact of economics crisis on buying behavior and consumer attitudesHrund Einarsdóttir 1989-
20.10.2020The impact of e-commerce on sustainable fish consumption : environmental sustainability as a quality cueRakel Gyða Pálsdóttir 1989-
5.6.2014Improving consumer-retailer relationships through digital retail : how in-store technologies can affect the Icelandic grocery industryLiam Kristinsson 1988-
18.6.2018Impulsive buying and delay of gratification among adults with ADHDSverrir Björn Einarsson 1985-
22.3.2022Influencer endorsement efficacy : effect of source characteristics on consumer behavior variablesJordian G S Farahani 1990-
23.1.2019Mobile banking in Iceland the behaviour and views of managers and consumersLaufey Fríða Guðmundsdóttir 1984-
14.6.2018Social media use and impact on customer engagement : Insights from Prosthetic UsersViktoría Vasylyna Alfreðsdóttir 1994-; Viktor Þór Grönfeldt Steinþórsson 1994-
18.6.2019Sustainability & consumerism : is sustainability a trend?Ingerð Tormóðsdóttir Jønsson 1990-
26.9.2013The Application of the Behavioral Perspective Model and Market Segmentation through an E-mail Marketing ExperimentHinrik Hinriksson 1990-