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15.2.2018Advertising on social media : consumer´s attitude and behaviour towards social media advertisingJóhanna Ýr Hallgrímsdóttir 1990-
10.8.2017Airline consumers' use of Twitter for customer service : the case of IcelandairKristjana Arnarsdóttir 1990-
29.8.2013Aligning targeted marketing with academic program development goals – case study of MPM programKristín Stefanía Þórarinsdóttir 1978-
10.6.2021Analysis of packaging design options for brand organic associationsHa Khanh An 1995-
3.9.2012Analyzing Markets and Designing an Export Strategy for Atlantic Leather to Enter the Mexican MarketSerralde Monreal, José Omar 1982-
5.6.2014Applying reconstructuralist models in the IaaS market : a case study of GreenQloudNicola Storgaard 1984-
20.10.2020Barriers to adopting a customer profitability analysis at Arion bankÓsvald Jarl Traustason 1995-
13.1.2020Brand awareness and corporate social responsibility : the case of Eimskip USAMagdalena Maria Poslednik 1984-
19.6.2019Brand new name : measuring the success of rebranding in the Icelandic banking systemSigurður Ólafsson 1969-
17.1.2019Branding and CSR: using CSR to enhance company brand imageHlynur Þór Árnason 1992-
3.9.2013Branding of electricity in B2B marketsRolanda Simenaite 1986-
14.6.2018Can it be argued that there is a business case for a new entrant into the waste management industry in Iceland?Sebastian Jeczelewski 1993-
11.6.2024Challenger banks in Iceland : disrupting the traditional deposit market?Daniel Piotr Roczkowski 2001-; Helena Pétursdóttir 1976-
14.1.2020Complaints and recovery strategies : how to maintain a customer relationship and recommendation? The Case of IcelandairHulda Karen Guðmundsdóttir 1983-
10.8.2017Consumer complaint behaviour on Facebook and Twitter brand pagesMaría Rosario Blöndal 1988-
27.8.2015Corporate social responsibility as an indicator for employer attractiveness : a cross-cultural studyNils Schweers 1988-
31.1.2013Cultural Awareness in the Icelandic Tourism Industry: An exploration of cultural awareness and workplace diversity management in an expanding industryBirna Sif Kristínardóttir 1986-
3.9.2013Customer Acquisition: Variables affecting exchange relationship initiation at a Danish bankSnorri Danielsen 1983-
25.1.2017Customer engagement on Instagram brand pages in the make-up cosmetics industryAnnika Vignisdóttir 1988-
20.10.2020Customer journey preferences during the COVID-19 pandemic : the case of IcelandairSvanhildur Erla Traustadóttir 1995-
11.6.2018Customer profitability, a case studyArndís Arnardóttir 1985-
31.8.2017Customer segmentation in electronics retail using self-organizing mapsSigurður Jónsson 1986-
10.6.2021Digital marketing in Icelandic travel agencies : main digital media channels usedGuðbjörg Una Hallgrímsdóttir 1991-
5.6.2014Effect of social media marketing on traditional marketing campaigns in young Icelandic companiesAnna Guðbjörg Cowden 1989-
11.6.2024Effectiveness of marketing efforts on value creation for Icelandic companies : how are Icelandic companies measuring value from marketing campaigns?Adda Sólbjört Högnadóttir 2001-; Björk Pálmadóttir 2002-
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