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15.2.2018Advertising on social media: Consumer´s attitude and behaviour towards social media advertisingJóhanna Ýr Hallgrímsdóttir 1990-
10.8.2017Airline consumers' use of Twitter for customer service : the case of IcelandairKristjana Arnarsdóttir 1990-
29.8.2013Aligning targeted marketing with academic program development goals – case study of MPM programKristín Stefanía Þórarinsdóttir 1978-
3.9.2012Analyzing Markets and Designing an Export Strategy for Atlantic Leather to Enter the Mexican MarketSerralde Monreal, José Omar 1982-
5.6.2014Applying Reconstructuralist Models in the IaaS Market : A case study of GreenQloudNicola Storgaard 1984-
19.6.2019Brand new name : measuring the success of rebranding in the Icelandic banking systemSigurður Ólafsson 1969-
17.1.2019Branding and CSR: using CSR to enhance company brand imageHlynur Þór Árnason 1992-
3.9.2013Branding of electricity in B2B marketsRolanda Simenaite 1986-
14.6.2018Can it be argued that there is a business case for a new entrant into the waste management industry in Iceland?Sebastian Jeczelewski 1993-
10.8.2017Consumer complaint behaviour on Facebook and Twitter brand pagesMaría Rosario Blöndal 1988-
27.8.2015Corporate Social Responsibility as an Indicator for Employer Attractiveness. A Cross-Cultural Study.Nils Schweers 1988-
31.1.2013Cultural Awareness in the Icelandic Tourism Industry: An exploration of cultural awareness and workplace diversity management in an expanding industryBirna Sif Kristínardóttir 1986-
3.9.2013Customer Acquisition: Variables affecting exchange relationship initiation at a Danish bankSnorri Danielsen 1983-
25.1.2017Customer engagement on Instagram brand pages in the make-up cosmetics industryAnnika Vignisdóttir 1988-
11.6.2018Customer profitability, a case studyArndís Arnardóttir 1985-
31.8.2017Customer Segmentation in Electronics Retail Using Self-Organizing MapsSigurður Jónsson 1986-
5.6.2014Effect of Social Media Marketing on Traditional Marketing Campaigns in Young Icelandic CompaniesAnna Guðbjörg Cowden 1989-
15.2.2018Effectiveness of social media for raising brand awareness, for market research and for new product development.Helgi Magnússon 1982-
26.8.2015Effects of Content on Facebook Post Popularity: The Case of IcelandairHerborg Sörensen 1988-
7.7.2016Effects of content on Google ad success : the case of IcelandairOlivier, Nicolas Pierre Hippolyte Emile, 1993-
9.8.2017Einstök’s customer-based brand equity in the Icelandic & Swedish market : a perception-based application of Keller’s CBBE pyramidJannika Yasmine Lövendahl 1990-
27.8.2015Electronic Cigarettes: Market Entry in Iceland?Hinrik Hinriksson 1990-
17.1.2019Engagement behavior on Facebook and the relationship between managers and consumers: the case of IcelandairArna Dögg Sigfúsdóttir 1991-
6.7.2016Factors affecting attitudes and behavioral intentions towards in-app mobile advertisements: A cross-cultural comparison between India and the United KingdomAtli Geir Hallgrímsson 1989-
9.8.2017Fish consumption and attitudes towards fish among Icelanders and tourists : application of the theory of planned behaviourKaren Gréta Minney Pétursdóttir 1993-